Styling & Creative
about
Royal Enfield is the oldest motorcycle brand in continuous production, with a presence in 60+ countries and an annual turnover of $1B. Originally British and now part of Eicher Motors India, the brand bridges classic engineering with modern heritage, rooted deeply in both Indian and international cultural imagination.
approach
Royal Enfield approached Abhishek to lead image direction and styling for their first global campaign to relaunch the Classic 350 bike. The campaign was shot at a historic British estate, featuring Padmanabh Singh, Maharaja of Jaipur. Abhishek also directed and co-produced the Mumbai launch event with one of India’s leading event agencies.
highlights
The campaign ran across global TV, the Sunday Times back cover, Indian billboards, and luxury publications, positioning Royal Enfield’s story within a wider lifestyle and cultural frame. The company recorded a 19% revenue increase and its highest quarterly motorcycle sales following the campaign.
